This is a guest post by Donnie Cooper of Inboundable.com thinks we should do for our company’s SEO (Search Engine Optimization).Some of the advice in this post is specific to us and some applies to any other business with a website as well.
Create awesome content
- Post blogs with super easy steps to follow of how to’s when you get customer questions.
- Everyone is professional. It’s boring, and no one talks about it. Be yourself.
- Now that you are yourself, rewrite your site’s content completely.
- Speak at local events about how people can use what you do, & create an online course with the videos.
- When you attend social events like lessconf, make friends and follow up to build & keep the friendships strong.
- In short, easy to understand items- list your services in your navigation. Everything else put under “About Us”.
- Match every page on your site with a keyword you’d like to rank for (select “exact” on the left, not the defualt “broad”.
- Do a little free work if you have to, but help a big local company and create a case study of it. Post that on your home page with a testimonial from the owner (and some staff), and write a guest post for their blog talking about some cool new thing they’re doing for their customers and mention briefly how your company helped with it.
- Build wordpress plugins that will help your customers and promote the fact that you know wordpress so well, that you build plugins.
- Come up with useful ideas for a client you want to work with. Write a blog post about “how xyz company can get more customers”. For an example, come up with a great SEO plan for a boston restaurant and talk about how they need a better design (which they do), and how they can beat everyone else in google maps.
- Spend 10 minutes every week asking yourself which websites could send you leads if they linked to you, and how can you be creative enough to make them want to link to you. If you do nothing else, do this one item.
- Do a great job at making friends on twitter, and communicate with them and others.
Tags and such
- Make sure you do all the best practices for optimizing your code
- Don’t spend more then a week doing this. Almost everyones’ SEO sucks becuase they spend 80% of their efforts on things like tags when they should spend 5% or less.
- Pay attention to the blogs of startup companies as much or more then you do seo blogs. Great startups get marketing done, full time seo’s spend too much time studying.
- Take little steps at a time, think in 10 minute size activities. spend more time marketing yourself than you do learning.
- Don’t wait, start now. “A good plan today is better than a perfect plan tomorrow, Get 80% solution and start executing” – Jack Welde CEO of Smartling.